Přímý Mailing

Is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its.

Direct Mailing Lists

Build a Direct Mailing List

Once you have created a profile of your best marketing leads, you can use this information to build a targeted list online of potential new leads. Direct mailing lists can be expensive, but they are likely to garner the best response rate and profit and generate the most cost-effective leads and loyal customers.

Consumer Direct Mailing Lists

For consumer sales leads, the characteristics used to refine direct mailing lists might be a combination of the following:

• Geographic, such as county, radius around a store or a neighborhood
• Demographic, such as age, income, gender, presence of children
• Behavioral, such as lifestyle activities (golf, photography, gardening, boating or shopping)
• Methods/interests, such as online purchases; mail-order buyer for gardening, clothing or jewelry
• Life stage events, such as new parents, new homeowners, new movers or retirees

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